This chapter reviews Plog’s and Butler’s life cycle models by looking into Levitt’s product life cycle from a marketing perspective. Similar to the original product life cycle model in provi…
This study discusses on the communication method followed by most of the brands called. “Electronic Word of Mouth” in a short form is called as eWOM in order to reach the customers effectivel…
Gölhisar is a town and district of Burdur Province in the Mediterranean region of Turkey. In this study, ecotourism activities which have positive contribution to prosperity of local people has b…
Many of the issues confronting Indigenous peoples result from disempowered communities. Conversely, where communities are empowered, usually as a consequence of landownership, they are able to a…
This study examines possibilities in improving Guam’s economic independence. Growing economically and culturally sustainable industries benefit future generations. In this work bamboo, historical…
With the usage of modern computer technology especially the Internet, tourism sector is growing rapidly all over the world. E-Tourism is one of the most important sectors in today’s business wor…
Cognition of risk is the first step in reducing disaster damage and losses. In this study, risk cognition in the Hani Rice Terraces, the core tourism attraction in Yuanyang County, Honghe Prefect…
Tourism is a booming global industry, seemingly at odds with a degrowth movement seeking to challenge the profit-maximizing model embedded in capitalist expansion. However, the tourism industry i…
Tourism impacts have been commonly assessed through the examination of perceptions of host communities. A considerable amount of literature in this field has been developed during the last few …
Customer purchasing behavior is not unique. Com- plex costs to serve make it difficult to manage customers, espe- cially today, when businesses are offering more value-added services. This researc…