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E-JURNAL MEMBUKA PINTU PENGEMBANGAN MEDICAL TOURISM DI BALI

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As tourism industry is always increasing, nowadays, it does not only
touch the leisure sector, it expands into health industry. Medical
tourism is a combination of both health care and leisure activity.
It is projected to grow US$38 until US$55 billion per year. In Asia,
it successfully attracts visitors which increase by 20% every year
because affordable price, yet high quality. Malaysia, Thailand,
India and Singapore take this opportunity. These countries
take control at least 80% of Asia market share. Unfortunately,
Indonesia plays only a small part. Moreover, the data reveals a
surprising truth that 57% of Malaysian patients are Indonesian.
This raises a paradox, whether it is an irony or opportunity. Thus,
this comparative study is conducted based on literature review in
qualitative and analyzed through SWOT.
Bali is very potential. It already has three international hospitals,
popular for its wellness tourism, rich for its unique culture,
sophisticated medical equipments, professional medics and
paramedics, and good image for the hospitality. The next
important step is the synergy of every stakeholders which consists
of government, academic, media, private sector and community.
Those stakeholders have to be eager in seriously creating better
regulation, offering an interesting medical tour package, and
participating actively.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: ., 2015

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

2406-9116

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Volume 1 Nomor 2, Januari 2015

Subjek

development strategy, medical tourism, swot analys

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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