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E-JURNAL KOMODIFIKASI KEARIFAN LOKAL DI BIDANG KESEHATAN SEBAGAI DAYA TARIK WELLNESS TOURISM DI UBUD

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This study discusses the commodifcation of local wisdom
in health sector as the atraction of wellness tourism in Ubud
Tourism Area. This research addresses the problem about the
forms of commodifcation of local wisdom in health sector
as an atraction of wellness tourism in Ubud Tourism Area.
The method used to analyse the data is descriptive qualitative
method with qualitative data. Types of data used are primary
and secondary data with data collection techniques such
as in-depth interviews, observations, documentations and
literature studies. Based on the results of this study it can be
explained that the development of commodifcation of local
wisdom in health sector as a health tourism atraction in the
Ubud Tourism Area occurs in the form of commercialisation,
profanisasi and modernisation. Commercialisation is identifed
in the form of place arrangement, product packaging and
marketing. Then the profanisation occurs causes the decline
in the sacred value of local wisdom into economic-oriented
activities. Modernisation also has changed the local wisdom
into modernised products.

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: ., 2018

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Volume 05, Nomor 01, Juli 2018

Subjek

Commodifcation, Local Wisdom, Health Tour, Ubud

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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