E-Jurnall American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing Research.

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E-Jurnall American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing Research.

DAVID F. LARCKER* - Nama Orang;

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E-Jurnall American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing Research.

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