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TOURISM DESTINATION MANAGEMENT ACHIEVING SUSTAINABLE AND COMPETITIVE RESULTS

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Judul Seri

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No. Panggil

600.201

Penerbit

: .,

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

978-1-84593-662-4

Klasifikasi

600.201

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

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Info Detail Spesifik

TABLE OF CONTENTS Preface ................................................................................................................................................................... 2 A Few Confusing Terms .................................................................................................................................... 4 Unit 1: Ensuring a Sustainable Form of Development............................................................................... 8 Unit 2: Tourism Inventory, Vision, and Goal Setting.............................................................................. 23 Unit 3: Auditing the Visitor and Resident Experience ........................................................................... 47 Unit 4: Utilize Clusters to Gain a Competitive Edge ............................................................................. 62 Unit 5: Establishing Destination Management Organizational Partnerships ...................................... 68 Unit 6: Developing Destination Marketing & Positioning Strategies .................................................. 81 Unit 7: Building the Destination’s Online Presence.............................................................................. 104 Unit 8: Developing a Visitor Information Program............

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