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Consumer behaviour

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Judul Seri

-

No. Panggil

600.153

Penerbit

: .,

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

0-07-065572-3

Klasifikasi

600.153

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

1

Subjek

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Info Detail Spesifik

Table of contents Introduction Introduction 6 How to get the most out of this book 8 Chapter 1 What is consumer behaviour? 10 Defi ning consumer behaviour 12 What infl uences consumer behaviour? 14 Consumers’ impact on marketing strategy 24 Methods of data collection 28 Case study: The case of Coke Zero 34 Questions and exercises 38 Chapter 2 Ethnic, religious and group infl uences

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