Text

Marketing in Travel and Tourism

Tidak Tersedia Deskripsi

Ketersediaan

Informasi Detail

Judul Seri

1. Tourism–Marketing

No. Panggil

910.68’8.

Penerbit

: .,

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

9780750686938

Klasifikasi

910.68’8.

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Fourth

Subjek

-

Info Detail Spesifik

CHAPTER 1 Introducing travel and tourism .................................................................. 2 CHAPTER 2 Introducing marketing: the systematic thought process ............................. 20 CHAPTER 3 The special characteristics of travel and tourism marketing ....................... 38 CHAPTER 4 The dynamic business environment: factors influencing demand for tourism ................................................................................ 56 Part Two Understanding the Consumer and the Marketing Mix in Travel and Tourism ...............................................................................75 CHAPTER 5 Understanding the consumer: tourism motivations and buyer behaviour ...... 76 CHAPTER 6 Market segmentation for travel and tourism markets.................................. 96 CHAPTER 7 Product formulation in travel and tourism .............................................. 118 CHAPTER 8 The evolving marketing mix for tourism services...................................... 136 Part Three Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns..

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar