Text

Strategic Management for Tourism, Hospitality and Events

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Informasi Detail

Judul Seri

1. Tourism—Management. 2. Hospitality industry—Management. 3. Strategic planning

No. Panggil

910.68′4.

Penerbit

: .,

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

: 978-0-203-77149-5

Klasifikasi

910.68′4.

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Second edition

Subjek

-

Info Detail Spesifik

Part 1 Strategy and the tourism, hospitality and events contexts 1 1. Strategy and strategic objectives for tourism, hospitality and event organizations 12 2. Introduction to strategy for tourism, hospitality and events 41 Part 2 Analysing the internal environment 73 3. Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage 76 4. Tourism, hospitality and event organizations: the human resources context 109 5. Tourism, hospitality and event organizations: the financial context 148 6. Tourism, hospitality and event organizations: the products and markets context 190 Part 3 Analysing the external environment and SWOT 239 7. The external environment for tourism, hospitality and event organizations: the macro context 242 8. The external environment for tourism, hospitality and event organizations: the micro context 262 9. SWOT analysis for tourism, hospitality and event organizations

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