Text

Traveller

Tidak Tersedia Deskripsi

Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

900.24

Penerbit

: .,

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

978-602-6751-05-8

Klasifikasi

900.24

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

The report identifies 10 reasons destinations and tourism businesses need to better understand the UGC landscape in order to leverage UGC to achieve stronger development outcomes: 1: Drive Revenue Marketing campaigns incorporating UGC have been shown to drive higher market efficiencies and bookings. For example, in 2017 TripAdvisor bookings alone made up US$546 billion of global tourism spend and US$80 billion additional spend, according to a study by tourism research firm Tourism Economics. The study also found that an increase in TripAdvisor reviews is followed by higher tourism demand.4 2: Increase Access to Market UGC platforms like TripAdvisor, Facebook, Google, Instagram and Twitter offer destinations and businesses an online presence and a direct connection with travel consumers through business accounts. 3: Leverage Consumer Content Destinations and businesses can use the content created by consumers to market their own businesses. People trust their peers 12 times more than they trust brands, which is why brands use UGC in their campaigns.

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