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Hotel Pricing in a Social World Driving Value in the Digital Econom

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Judul Seri

-

No. Panggil

910.46068.

Penerbit

: .,

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

978-1-119-19240-4

Klasifikasi

910.46068.

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

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Info Detail Spesifik

Part One New Analytics for a New Environment: The Evolution of Hotel Revenue Management Analytics, Technology, and Data����������������������������1 Chapter 1 The Social World Has Changed Revenue Management Forever 3 The Changing Marketplace 6 The Evolution of the Revenue Management Function 7 What to Expect from This Book 10 What’s in This Book 13 Chapter 2 Demystifying Price Optimization 17 A History Lesson: Yield Management in the Airlines 20 Then Things Changed . . . 22 Price Optimization 24 What Is Optimization? 27 And the Money Came Rolling In . . . 36 Additional Reading 40 Revenue Management Perspectives

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