Tourism Branding: Communities in Action | Perpustakaan STP Mataram

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Tourism Branding: Communities in Action

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Judul Seri: 1.JUDUL
No. Panggil: 900
Penerbit: : ., 2022
Deskripsi Fisik: 400
Bahasa: Indonesia
ISBN/ISSN: : 2042-1443
Klasifikasi: 900
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Edisi: 1
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Info Detail Spesifik: Abridgement: Academic inquiries have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. The practice of it has been entrenched in deploying tactical marketing tools such as attention-grabbing slogans. This opening chapter provides a critical review of destination and place branding literature, as well as a synopsis of each of the 15 chapters assembled in this state-of-the-art collection. Considering tourism branding as a community affair, this volume is distinguished from previous publications by adopting a global and more multidisciplinary approach and by placing the subject of tourism branding outside of the conventional domains of marketing and destination. By having the host community at the central stage, many chapters explicitly consider
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TOURISM BRANDING A Community Affair
Academic inquiries have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. The practice of it has been entrenched in deploying tactical marketing tools such as attention-grabbing slogans. This opening chapter provides a critical review of destination and place branding literature, as well as a synopsis of each of the 15 chapters assembled in this state-of-the-art collection. Considering tourism branding as a community affair, this volume is distinguished from previous publications by adopting a global and more multidisciplinary approach and by placing the subject of tourism branding outside of the conventional domains of marketing and destination. By having the host community at the central stage, many chapters explicitly conside