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E-JURNAL An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms

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This study discusses on the communication method followed by most of the brands
called. “Electronic Word of Mouth” in a short form is called as eWOM in order to
reach the customers effectively in a short span.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: ., 2016

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

2160-5920

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Word of Mouth, Integrated Marketing Communication,

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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