Text

E-JURNAL Customer Stratification for an Industrial Distributor With a Service and Repair Business

---

Customer purchasing behavior is not unique. Com- plex costs to serve make it difficult to manage customers, espe-
cially today, when businesses are offering more value-added services. This research study develops a methodology to allow companies with a service or repair component to segment cus- tomers, as well as manage relationships and growth. This meth- odology differs from existing ones by allowing companies to include the full profit contribution derived from billed labor into the customer profitability calculation. By accurately identi- fying profitability of individual customers, this methodology yields results that are more pragmatic for managers.

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

-

Penerbit

: ., 2016

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

2377-0643

Klasifikasi

NONE

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Vol. 28 No. 1

Subjek

Contract Negotiation, Customer Stratification, Lab

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus login sebelum memberikan komentar