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E-JURNAL Social Perception of Rural Tourism Impact: A Case Study
Rural tourism is based on the natural and cultural resources in an area that make it unique,
with people as the main drivers. The main objective of this paper is to know the social perception
about rural tourism impact in the Cinco Villas region (Aragon, Spain), analysing its evolution and
effect on the territory. The theoretical approach is based on concepts such as rural tourism and its
different elements from the perspective of sustainable local endogenous development. The research
method chosen is the study case based on the Cinco Villas region. A combination of qualitative and
quantitative instruments was used to research and achieve the aims of this study. A documentary
analysis of the last ten years based on secondary data from institutional database sources was
conducted. Primary data have been compiled from two different sources: semi-structured interviews
with political leaders and tourism business people and participatory observation in focus groups.
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