E-JURNAL STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN

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E-JURNAL STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN

Kanom - Nama Orang;

This article is about development strategy of Kuta Lombok as a
sustainable tourism destination. It aims were identifying and
analyzing potencies, obstacles, and formulating the strategies and
programs. This article applied theory of planning and theory of
tourism area life cycle. The data were collected by observation,
in–depth interviews, and documentation studies. Data was
analyzed by descriptive qualitative method, and analysis of
matrix SWOT: Strengths, Weakness, Opportunities, and Threats.