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E-JURNAL Sustainable ecotourism development using SWOT and QSPM approach: A study on Rameswaram, Tamil Nadu

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Promoting religious tourism in Rameswaram has considered its rich and historic footprint and
easing tourism infrastructure along the coastal belt of southern most corner state, Tamil Nadu.

The prime objective of this study is to offer some strategies for sustainable ecotourism devel-
opment. The study was based on different empirical analysis including questionnaire and inter-
view surveying of local people, shop-keepers, hotels, and domestic as well foreign visitors. To

this end, strengths, weaknesses, opportunities, threats (SWOT) and based on results a quanti-
tative strategic planning matrix (QSPM) approach were used to manage the proper sustainabil-
ity of ecotourism. Result showed that Rameswaram was facing so many difficulties regarding

visitor's satisfaction level on unique food habit, lodging and services including pollution. So,

the current management strategies were explicated that Rameswaram should conduct unsus-
tainable ecotourism. If the local government wants to promote sustainable ecotourism develop-
ment through some proper or concrete strategies then they must have to work on weaknesses

and opportunities that will reduce the environmental effects as well as provide quality of ser-
vices and make the place strategically tourism hotspot.

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: ., 2020

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

2577-4441

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Tourism infrastructure Rameswaram SWOT QSPM Sustai

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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