E-JURNAL THE POSITIONING OF OVERSEAS HONEYMOON DESTINATIONS

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E-JURNAL THE POSITIONING OF OVERSEAS HONEYMOON DESTINATIONS

Samuel Seongseop Kim - Nama Orang;

The objective of this study was to investigate the competitiveness of seven overseas
honeymoon destinations among potential Korean tourists, and the positioning among them.
The main analytical techniques used were multidimensional scaling and correspondence
analyses. Results included a variety of information on image similarity, strengths, and ideals
of destinations among seven sites, as well as the relationships of major sociodemographic and
tourism variables to the sites. The results provide significant insights for a more effective
approach to the market positioning of competing places for a honeymoon trip.